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When company logos are rainbow-fied, we know Pride Month is here.
June is Pride Month in Canada and many brands support the 2SLGBTQ+ community by creating bespoke pieces — including Joe Fresh’s Everybody Bloom collection.
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I like Joe’s Pride 2024 collection for a few reasons: it’s beautiful, a long-time in-house employee designed it and portions of proceeds will be donated to pflag Canada.
pflag Canada is a charitable organization that provides support to the evolving 2SLGBTQ+ community. The charity supports members of the 2SLGBTQ+ community and their families — providing social services and connecting individuals with appropriate resources like Friends of Ruby, Kind Space and Egale.
I particularly like the feature design because it’s the colours of the Pride flag in bouquet form — each flower representing a special significance. Ian Metcalfe, the director of visual merchandising for Joe Fresh and designer of the collection, shares, “I wanted to celebrate the diversity, joy and love of our community, and also what it takes to actually bloom as a queer person. It’s a privilege to be able to be yourself without fear.”
The collection includes an Everybody Bloom Pride T-Shirt, Everybody Bloom Pride Cropped T-Shirt, Everybody Bloom Pride Toddler T-Shirt, Everybody Bloom Pride Baby Bodysuit, Everybody Bloom Pride Kids’ T-Shirt and Everybody Bloom Pride Tote.
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