How these fashion brands are prioritizing sustainability
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The fashion industry is one of the most polluting industries, accounting for 10 per cent of the global carbon dioxide output.
Thankfully, a lot of brands have started to recognize their footprint and are making efforts to prioritize sustainable fashion. This means creating “fashion that is developed by companies that pay their workers a living wage, give them safe, healthy working conditions and monitors its environmental impact, taking care to use more sustainable materials and reduce resource use throughout their products’ life cycle,” according to Eco Canada.
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As tempting as fast fashion options are, to achieve sustainability in the way we need to, consumers have to do their part too. One way is to buy less, but if you can’t help yourself, there are a ton of fashion brands that have started prioritizing sustainability making it easier to look on trend without as much of the guilt and consequence.
Reformation
What started as a storefront selling vintage clothing has now turned into a brand with a focus on sustainability. With a focus on the people who make the clothes, Reformation creates a safe, healthy and fair working environment across the board. The products are made from low-impact materials, rescued deadstock fabrics, and repurposed vintage clothing to reduce the impact, but still look cute. This is only one small aspect of their sustainability efforts, learn more here.
Kotn
Started with the goal of creating the perfect shirt, Kotn is an apparel brand focused on creating timeless designs that honour the people who make them and the places they’re made. A certified B corporation that was voted best for the world, they have invested in sustainable growth in every way, read more here.
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Frank & Oak
Founded with a mission to speak to the new generation of creatives and entrepreneurs, Frank and Oak is now a leader in sustainable fashion. The products are thoughtfully designed for better living, learn more about their practices here.
Stella McCartney
A luxury brand that aims to create beautiful and desirable products with the least impact on the planet. Everything from the materials to supply chain transparency to packaging is a part of the sustainability efforts and vision at Stella McCartney, read more here.
Everlane
Claiming to be on a mission to clean up the industry with a ‘Cleaner Fashion’ movement, Everlane has three major principles guiding its sustainability efforts. These include keeping the Earth clean, keeping the Earth cool, doing right by people and ensuring transparency across all aspects of the efforts, learn more here.
Amazon Aware
Amazon’s sustainable collection is called Amazon Aware. Amazon Aware products are made with sustainability in mind and ensure that eco-standards are met through third-party certification.
Wuxly
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James Yurichuk has always prioritized sustainability. It’s a certified B Corporation, ensuring the highest environmental standards for textiles are met and that it is harmless to the human environment and for the workers. Plus, the brand offers a 10-year warranty and will fix your jacket free of charge if there are any manufacturing defects to ensure the jackets last as long as possible. Read more about the commitment to sustainability, here.
Silk Laundry
Founded to explore the intersection of luxury, conscious living and philanthropy, Silk Laundry aims to use its voice for the betterment of the planet. The brand only offers a limited range of garments made from silk and natural fibres to allow people to create an eternal relationship with their wardrobe by prioritizing quality over quantity. Learn more about the brand’s intentions here.
Freed
A Canadian outerwear and accessory brand that specializes in animal-free fur and leather outwear, Freed aims to offer pieces that are built to last. Moreover, fabric ends and cut-offs are repurposed into other products to uphold a zero-waste approach, learn more here.
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